Tomáš Svozil · independent generalist · Czechia
I help small and mid-sized companies turn an unclear problem into a solution that can be produced, launched, measured and improved. From packaging and product imagery to web, SEO, campaigns, automation and AI.
A short call is the fastest start. No deck and no obligation.
Broad perspective. Single responsibility.
I am a designer who asks about margin, print technology, search intent and the customer journey. A technician who understands brand. And a commercially minded partner who can make the work or assemble the right suppliers.
About ↗Four connected layers
Naming, labels, boxes, catalogues, 2D and 3D visualisation, pricing and direct production coordination.
Product imagery, banners, copy, email, campaign assets and localisation — designed as an operation.
Search research, structure, design, copy, technical SEO and tightly focused landing pages.
Connected models, agentic workflows, audits, research and content automation — under human judgement.
Selected work
01MyTouchi
Product storytelling, campaign assets, manuals and warranty documentation for interactive tables and kiosks — one system from a glass detail to a complete sales presentation.
02Spanish Nuts
A packaging system spanning dozens of flavours and sizes, Czech and Slovak localisation, product imagery, banners and performance formats — brand, compliance and production in one flow.
03Fitmeal
Creative concepts, product and lifestyle imagery, ambassador campaigns and everyday performance formats — a visual operating system for a brand that is always moving.
The real product
When packaging, photography, commerce and advertising live with four isolated people, information disappears between them. I keep the common logic and bring in specialists only where they create real value.
a product, problem or ambition
priority, limits and opportunity
design, content and technology
production, launch and growth
Collaboration
In twenty minutes we separate the actual problem from its symptoms.
You get priorities, scope and a realistic route to the outcome.
I design, produce and coordinate other disciplines when needed.
I look after variants, measurement, dependencies and the next improvement.
Experience, made open
The cost of a label begins before layout and does not end with a PDF export. Packaging, print technology, variants, compliance and the future size of the product range all matter.
An e‑commerce store does not need one beautiful photograph. It needs a consistent set that explains the product, fits the storefront, survives advertising and scales economically.
When sales underperform, commissioning a new look is tempting. The real problem may be the offer, weak proof, disconnected campaigns or a content operation that cannot sustain itself.
Start simply
You do not need a polished brief. Tell me what you sell, what is stuck or what you want to change. If I am not the right person, I will say so directly.
+420 731 071 031