Journal / 2026
Notes from the place where design meets operations.
Practical breakdowns of packaging, e‑commerce, web, SEO and AI — from someone who must actually ship the result.
How much does label design cost — and why the designer is rarely the expensive part
The cost of a label begins before layout and does not end with a PDF export. Packaging, print technology, variants, compliance and the future size of the product range all matter.
Product photography for e‑commerce: build the system before touching the camera
An e‑commerce store does not need one beautiful photograph. It needs a consistent set that explains the product, fits the storefront, survives advertising and scales economically.
Do you need a new website, a rebrand, or simply a better operating system?
When sales underperform, commissioning a new look is tempting. The real problem may be the offer, weak proof, disconnected campaigns or a content operation that cannot sustain itself.
Start simply
Call me. In a few minutes we will know whether we can be useful to each other.
You do not need a polished brief. Tell me what you sell, what is stuck or what you want to change. If I am not the right person, I will say so directly.
+420 731 071 031